Project Experience:
Practical experience and creative skill set in innovating social media, branding, public relations and integrated high-end marketing campaigns
while promoting corporate identity. Excellent in resolving corporate challenges with innovative solutions and in creating improvements proven
to increase efficiency, customer satisfaction, affiliate relations and reputation-building corporate publicity. Tech savvy. Unique background in
the international luxury markets and in maintaining a progressively competitive edge in a global market. Versatile business skill set developed
through 8 cumulative years in executive level business and personal global experience.
ComPsych Corporation, Chicago, USA 2009 to Present
Marketing & Public Relations
Responsible for fulfilling, initiating and leading marketing initiatives in the absence of a VP of Marketing, reporting regularly to the Chairman and
CEO alongside the PR Manager and Creative Services Manager. Created and implemented corporate social media and mobile strategy, facilitated
corporate branding, and brought significant growth in revenue and market presence through integrated public relations and marketing efforts.
• Streamline and maintain advertising and marketing campaigns targeting the human resources and behavioral health executive audience,
including global advertising and search engine marketing. Renovate B-to-B solutions using custom integrated digital solutions. Provide
executive support in entrepreneurial planning and ventures; manage corporate recognition and identity.
• Implement and direct social media campaign and mobile media access points; introduced and directed the use of mobile applications
and sites, culminated a comprehensive re-branding initiative, streamlined marketing departmental processes. Advise content
production and project management. Produce and direct custom web design, graphics, and digital marketing content.
• Consult on international operations with the VP of Global Development; international marketing specialist. Provide global business
insights and development. Customize and launch the first global marketing operations, branding and public relations.
Bel Air Film Festival, Los Angeles, USA 2009 to Present
Marketing & Public Relations
Director of marketing and public relations, reporting to the Founder / CEO. Created and implemented a social media strategy, facilitated branding,
and brought significant growth in revenue and public awareness through integrated public relations and marketing efforts. Coordinated event
publicity, planned giving, charitable sponsorship, and media relations.
• Innovate and initiate integrated public relations and marketing campaigns targeting the luxury, film, fashion and “Hollywood”
audience. Implement and direct social media campaign and online presence. Produce and direct custom web design, graphics, and
video content.
• Act as publicist for the festival: generate and maintain festival press relations and “buzz”. Manage celebrity relations, corporate and
affiliate sponsorships, and festival event planning. Coordinate red carpet, and production. Manage teams of interns, volunteers and
festival employees: oversee content production and project management.
• Member of the advisory board.
PASHION Magazine, Cairo, Egypt 2009 to 2010
Marketing & Social Media
Repeatedly promoted in duties, including responsibility for creating and directing all web-based initiatives and public relations while utilizing and
supervising an international administration team and reporting directly to the Editor in Chief. Managed administrative and creative team and fully
responsible for affiliate/designer relations. Lead graphic and creative design. Created and launched digital magazine.
• Administer efficiency-enhancing procedural revisions and innovate improvements. Generate additional advertising income, manage
advertising campaigns, and expand luxury affiliations. Responsible for worldwide Fashion Weeks, including Paris, Milan, New York,
London etc. as well as all luxury and fashion events. Coordinated publication and coverage.
• Implement and direct social media campaign and corporate blog, including content production, resulting in a 800% increase to-date in
client interaction and profit via the web; produce custom web designs, advertising graphics and banners, video content, press releases
and oversee publicity operations. Managed and implemented SEM campaign and analytics.
Consulting & Executive Experience
Marketing & Public Relations, Z!NK Magazine
Marketing & Strategy, Talaat Moustafa Group
Marketing & Promotion, Institute for Global Ethics
Freelance Writer, Demand Studios
Freelance Writer, eCopywriters
Research Assistant, Dr. Timothy Kendall, PhD
Grant Database Manager, EPSCoR
Editing Director of the City Census, Boston
Executive Assistant, Northeastern University
Secretary, Center on Aging
Account Specialist, MBNA America Bank
