Brand Manager
• Developed dynamic PR & marketing campaigns for Star Trek, Shrek Forever After and DreamWorks Animation properties
• Designed digital PR campaigns integrating Facebook, Twitter and Foursquare
• Brainstormed publicity stunts surrounding major events
• Communicated brand strategies to PR, Promotions, Media and Creative teams
• Drafted all packaging copy, creative advertising and online editorial messaging
• Proofed and edited press releases for wide distribution
• Led event planning team for the worldwide Paramount Home Entertainment conference; coordinated theme, hotel décor, activities and presentations
• Managed and allocated funds for campaign budget
Digitally savvy PR, Marketing and Social Media expert dialed in to the latest trends in fashion and entertainment. Highly skilled at developing cutting-edge campaigns, promotions and events through traditional and emerging platforms. Insatiable appetite for fashion and desire to apply my talents to this industry.